Partners

Shark Beauty™ is a beauty industry disruptor, delivering high performance beauty products designed to complement hair and skin health. Renowned for the Shark FlexStyle™ Air Styling & Drying System, and more recently the Shark CryoGlow Under-Eye Cooling + LED Mask, Shark Beauty aims to bring salon-look results to everyone. Learn more about the global, award-winning Shark Beauty family of hair and skincare tools by visiting sharkbeauty.com.au

Australian Fashion Week is delivered in partnership with the NSW Government through its tourism and major events agency, Destination NSW. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.

Afterpay has been woven into Australian fashion culture since day one - empowering shoppers to buy what they love and pay over time, on their terms. A seamless, transparent experience built around the customer. Trusted by thousands of the world's most loved retailers and millions of customers globally, Afterpay is redefining the way the world pays.

Sydney is a globally competitive, creative and innovative city—and Australia’s premier destination to live, work and visit. The City of Sydney supports the local fashion sector through ideas that drive innovation, sustainability and business growth. From Australian Fashion Week to programs such as The Australian Fashion Council’s FashTech Lab, industry roundtables, environmental and social impact guides, as well as partnering with Seamless and supporting Vogue Fashion’s Night Out, the City of Sydney fosters a dynamic and resilient fashion industry. By investing in collaboration, sustainability and new opportunities, we’re ensuring Sydney remains a leading hub for fashion, creativity and economic success.

DHL is the leading global brand in the logistics industry. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility, fashion and retail, DHL is decisively positioned as “The logistics company for the world”.​

As Australia’s original marketplace for pre-loved clothing, eBay is thrilled to return for their fourth Australian Fashion Week, championing local brands and retailers, offering them an opportunity to take part in the resale market. eBay is poised to be a central player in this expanding sector. For brands wanting to understand more about growing their business and brand on eBay, book a session with an eBay specialist at The eBay Discovery Lab in The Studio. Join the circular economy with eBay; access millions of global buyers.

Marque Lawyers is one of the leading law firms for the fashion industry. As a certified B Corp, we use the law to protect creativity, drive sustainability, and support brands that are shaping the future of fashion. From trade marks to supply chain ethics, influencer deals to brand protection, we help designers, brands and creatives stay ahead of the curve. In an industry that moves fast, we make sure your legal foundation is always a step ahead.

At Simply Seated, we are dedicated to offering the finest event furniture, setting the benchmark for luxury and style. Our carefully curated collections feature trend-setting pieces that blend elegance with comfort and functionality In addition to furniture, we provide design and styling services, custom builds, and activations, ensuring every event is uniquely tailored. Operating across the East Coast of Australia, we are industry leaders, consistently delivering innovative and trend-forward furniture solutions that elevate any event experience.

ST. ALi is Australia’s largest independent specialty coffee roaster, founded in 2005 in a South Melbourne warehouse. 21 years later, they continue to lead and push boundaries, shaping how the World drinks coffee through direct farmer relationships, in-house roasting, and food that matters. Now operating across six countries with over 1,000 partners, ST. ALi goes beyond the cup with signature blends, cans, capsules, and innovative cold brew formats. From laneways to global stages, including the Australian Grand Prix, collaborations with Porsche and fuelling the Australian Commonwealth Games team, they sit at the intersection of coffee and culture. Melbourne-born, globally minded, and still crew-owned, ST. ALi is defining what comes next.

Introducing Lumify® - the leading eye redness reliever in the United States, now finally available in Australia. Created by Bausch + Lomb, the eye care experts, Lumify® delivers visibly whiter, brighter-looking eyes in just 1 minute, with results lasting up to 8 hours. Designed for moments when confidence matters most, Lumify® helps you put your best foot forward with radiant, vibrant-looking eyes and confidence-boosting results. Discover a new standard in eye redness relief with Lumify®.

NIVEA Black & White Deodorant range is celebrating 15 years of protecting the fashion pieces you love with Australian Fashion Week in 2026. With 72h protection that cares for your skin and clothes, our unique formula protects you and your favourite pieces from marks and stains ensuring you have the confidence to do it all without breaking a sweat. Built on over 100 years of expertise as one of the world’s largest skin care brands NIVEA has been helping people feel good in their own skin.